Tuesday, October 23, 2018
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How to Run a Giving Day that Rocks
With Linda Zimmer
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Think #GivingDay
You want to move the needle on your organization’s goals. You need to acquire new donors and reach a broader audience. You want to motivate people to be part of a bigger effort. And you want to raise serious money.
Running a successful Giving Day can be extremely profitable for your organization if done right. A Giving Day is 24 hours of all-hands-on-deck fundraising that generates buzz and revenue. Learn why you should do a Giving Day, how to plan for it, how to mobilize the troops, and how to manage a stellar socialized fundraising event. You’ll get tips, tricks, ideas and tools.
You want to move the needle on your organization’s goals. You need to acquire new donors and reach a broader audience. You want to motivate people to be part of a bigger effort. And you want to raise serious money.
Running a successful Giving Day can be extremely profitable for your organization if done right. A Giving Day is 24 hours of all-hands-on-deck fundraising that generates buzz and revenue. Learn why you should do a Giving Day, how to plan for it, how to mobilize the troops, and how to manage a stellar socialized fundraising event. You’ll get tips, tricks, ideas and tools.
- Define the process
- Create a task force team
- Use digital tools for real-time donations (GoFundMe; Kickstarter)
- Put a plan in place for year one; then it becomes autopilot for an annual event
- Engage with younger givers – cultivating a new donor base
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